You have to read way, way down this article entitled, “New Danish-Californian Consortium to Develop Healthier Foods,” to find the part that would interest anyone with a traditional background in barcode technology. But it caught my eye because it is yet one more sign that barcode potentials are being driven by people other than just product identification gurus:
“We are also interested in Dr. Astrup’s supermarket concept, where consumers, via barcodes on products, can be told whether they meet their nutritional goals,” Heber said. “I’m going to contact local sponsors to see if we can implement this idea over here.”
Dr. Arne Astrup is head of the Institute for Human Nutrition at the Faculty of Life Sciences at Copenhagen University. David Heber, the article notes, is one of the most recognized obesity researchers in the U.S.
The important part of what is implied here is that people outside the inner circle of barcode technology envision ways everyday consumers can somehow be linked in or hooked up to barcode data for a whole range of potentially useful applications not often contemplated by sources you might expect to think this way.
Filed under: Bar code, GS1, Global Standards
