Since GS1’s Thanksgiving Eve issuance of a news release clarifying the fact that barcodes are not a reliable indicator of a product’s country of origin (COO), they have gained a little traction in the mainstream media. It’s a topic we’ve blogged on and seen a lot of traffic (original post and then commentary on the original). It’s only fair I point that out — as we pointed out previously — that, usually, if you want to bury a news story, you put out your statements when no one is watching or listening.
Here is a link to the latest report. A month late, but at least a pick up of the release, it comes from KIP.com 4 which appears to be the website of a local broadcast news group based in Oregon. GS1’s Jon Mellor gets a prominent mention, by the way. But also note how efficiently they handle a subject others have tried to complicate. The story is only 6 paragraphs long and 14 sentences in total. And, they got it right!
Filed under: Country Of Origin, GS1
Sterling1, many thanks for the continued attention to this issue. As I mentioned in a comment on a previous post, we had some good reasons for issuing the release when we did.
As for coverage, the story you cite is actually one of several in the mainstream press. This item originally appeared on MSNBC.COM and also could be found on newsvine.com, and the websites of KOMO-TV, and KVAL-TV. A recorded phone interview also ran several times on news radio outlets. There were many other placements I’ve tracked, I won’t list them all here, you get the idea.
Most important, I haven’t received the email from anyone lately…. Keep up the good work!